{"title":"New Arrivals","description":"\u003cp\u003e \u003cspan\u003eWe would like to introduce some new products that have just been released. They are perfect as souvenirs, gifts, or for home use.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"gr-ut","title":"Uji Ogura Hand-picked Gyokuro","description":"\u003cp\u003eThis gyokuro was made in \u003cstrong\u003eUji\/Kokura\u003c\/strong\u003e , the place where Yamamotoyama's sixth-generation head tea master, Kahei Yamamoto, invented it in the spring of Tempo 6 (1835).\u003cbr\u003e We take great care in preparing the soil using fertilizer that has been passed down through the generations, and carefully hand-pick each tea leaf so that you can fully enjoy the flavor of the soft new buds with little impurities.\u003cbr\u003e Normally, it is left to rest until autumn, but this sake is aged until winter, resulting in a more fragrant and flavorful finish. \u003cbr\u003e\u003c\/p\u003e\n\u003ctable style=\"width: 100.018%; height: 254.583px;\" width=\"100%\"\u003e\n\n\u003ctbody\u003e\n\n\u003ctr style=\"height: 58.75px;\"\u003e\n\n\u003ctd style=\"width: 34.1835%; height: 58.75px;\"\u003eOrigin\u003c\/td\u003e\n\n\u003ctd style=\"width: 65.5621%; height: 58.75px;\"\u003e We use only tea leaves from Uji and Kokura, the birthplace of gyokuro. The birthplace of gyokuro, where the sixth generation Kahei Yamamoto invented it. \u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr style=\"height: 78.3333px;\"\u003e\n\n\u003ctd style=\"width: 34.1835%; height: 78.3333px;\"\u003e Cultivation\u003c\/td\u003e\n\n\u003ctd style=\"width: 65.5621%; height: 78.3333px;\"\u003e Traditional Ohishita cultivation\u003cbr\u003e By covering the tea fields and blocking sunlight, the increase of catechins that cause bitterness is prevented, and the umami component theanine is stored in abundance in the leaves. \u003cbr\u003e\n\n\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr style=\"height: 78.3333px;\"\u003e\n\n\u003ctd style=\"width: 34.1835%; height: 78.3333px;\"\u003e Manufacturing method\u003c\/td\u003e\n\n\u003ctd style=\"width: 65.5621%; height: 78.3333px;\"\u003e Only hand-picking is used to harvest the tea leaves, leaving only one bud and two leaves intact. By keeping the shape and structure of the tea leaves intact during the tea-making process, you can enjoy the original umami and sweetness of gyokuro without any unnecessary astringency. \u003cbr\u003e\n\n\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr style=\"height: 39.1667px;\"\u003e\n\n\u003ctd style=\"width: 34.1835%; height: 39.1667px;\"\u003e flavor\u003c\/td\u003e\n\n\u003ctd style=\"width: 65.5621%; height: 39.1667px;\"\u003e The rich flavor and aroma of the hand-picked grapes, with no impurities, allows the aging process to deepen and develop a noble fragrance that spreads from the mouth to the nose. \u003cbr\u003e\n\n\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\n\n\u003c\/table\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"山本山","offers":[{"title":"Default Title","offer_id":42614525067341,"sku":"GR-UT","price":10800.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/4467\/3101\/files\/260113_120_0119_592899ae-c1bb-4ac0-ac70-855e0fc06d0f.jpg?v=1769069516"},{"product_id":"ncz-h","title":"Rice with tea dashi","description":"\u003cp\u003eEnjoy the taste of the popular \"Chadashi Chazuke\" from Ochazuke Onigiri Yamamotoyama, which has been a hot topic in the media, in the comfort of your own home!\u003c\/p\u003e\n\u003cp\u003e The rice is covered with a generous amount of nori seaweed, and there are three types: \"bara-boshi\" seaweed, which allows you to enjoy the natural aroma of the ingredients; \"ita-nori\" seaweed, which has a crisp texture and melts in your mouth; and \"aosa\" seaweed, which has a rich sea flavor.\u003cbr\u003e Finished with a special broth made from the delicious flavors of bonito, kelp, and shiitake mushrooms, plus roasted green tea.\u003cbr\u003e You can enjoy the refreshing aroma of the sea while savoring the roasted green tea broth.\u003c\/p\u003e\n\u003cp\u003e This is a great item to have at home or as a small gift.\u003c\/p\u003e","brand":"山本山","offers":[{"title":"Default Title","offer_id":42650848165965,"sku":"NCZ-H","price":2160.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/4467\/3101\/files\/NCZH.jpg?v=1770267073"},{"product_id":"stb-20pn","title":"20 Sencha tea bags","description":"\u003cp\u003eThis pack contains 20 Sencha tea bags made with domestically grown tea leaves. Enjoy the refreshing taste every day, any time of the day. Paper filter included.\u003c\/p\u003e","brand":"山本山","offers":[{"title":"Default Title","offer_id":42672364847181,"sku":"STB-20PN","price":540.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/4467\/3101\/files\/STB-20PN_6ee7706e-c34a-4e38-be0d-08eb2d7ad8a6.jpg?v=1770976382"},{"product_id":"htb-20pn","title":"20 roasted green tea bags","description":"\u003cp\u003eThis pack contains 20 roasted green tea tea bags, rich in flavor and aroma. Made with domestically grown tea leaves, this tea allows you to easily enjoy the fragrant taste and aroma of carefully roasted green tea.\u003c\/p\u003e","brand":"山本山","offers":[{"title":"Default Title","offer_id":42672364879949,"sku":"HTB-20PN","price":540.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/4467\/3101\/files\/HTB-20PN_3b4e57e7-33dd-4148-9f4e-82861d595331.jpg?v=1770976381"},{"product_id":"gtb-20pn","title":"20 brown rice tea bags","description":"\u003cp\u003eThis pack contains 20 brown rice tea bags, allowing you to enjoy the fragrant aroma of roasted rice. Made with domestically grown tea leaves blended with carefully roasted roasted rice, this tea allows you to easily enjoy the fragrant taste of brown rice tea.\u003c\/p\u003e","brand":"山本山","offers":[{"title":"Default Title","offer_id":42672364978253,"sku":"GTB-20PN","price":540.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/4467\/3101\/files\/GTB-20PN_f52b0bcc-37b6-42eb-980a-ad053879bf72.jpg?v=1770976383"},{"product_id":"stb-40pn","title":"40 Sencha tea bags","description":"\u003cp\u003eThis pack contains 40 Sencha tea bags made with domestically grown tea leaves. Enjoy the refreshing taste every day, any time of the day. Paper filter included.\u003c\/p\u003e","brand":"山本山","offers":[{"title":"Default Title","offer_id":42672365011021,"sku":"STB-40PN","price":1026.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/4467\/3101\/files\/STB-40PN_e25cb49e-0cff-4ad4-9726-82103f86ff02.jpg?v=1774949970"},{"product_id":"htb-40pn","title":"40 roasted green tea bags","description":"\u003cp\u003eThis pack contains 40 roasted green tea tea bags, rich in flavor and aroma. Made with domestically grown tea leaves, this tea allows you to easily enjoy the fragrant taste and aroma of carefully roasted green tea.\u003c\/p\u003e","brand":"山本山","offers":[{"title":"Default Title","offer_id":42672365043789,"sku":"HTB-40PN","price":1026.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/4467\/3101\/files\/HTB-40PN.jpg?v=1774951202"},{"product_id":"gtb-40pn","title":"40 brown rice tea bags","description":"\u003cp\u003eThis pack contains 40 brown rice tea bags, allowing you to enjoy the fragrant aroma of roasted rice. Made with domestically grown tea leaves blended with carefully roasted roasted rice, this tea allows you to easily enjoy the fragrant taste of brown rice tea.\u003c\/p\u003e","brand":"山本山","offers":[{"title":"Default Title","offer_id":42672365076557,"sku":"GTB-40PN","price":1026.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/4467\/3101\/files\/GTB-40PN.jpg?v=1774950404"},{"product_id":"ptg-nsb-tb","title":"Three Types of Regional Tea Teabags and Nori Senbei","description":"\u003cdiv\u003e\u003cspan\u003eYamamotoyama's \"Chameguri Kazutsumi\" Series: Petite Gifts to Enjoy Tea and Sweets\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eThis set includes Yamamotoyama's Uji, Sayama, and Kakegawa teas, which were the first in Japan to be offered as tea bags,\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003ethree types of \"regional tea bags,\" and six \"nori senbei\" (seaweed crackers) featuring the rich aroma of seaweed.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis product is perfect as a small gift when greeting someone, a present for a friend, or for your own tea time at home.\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e*Gift wrapping and noshi are not available.\u003c\/div\u003e","brand":"山本山","offers":[{"title":"Default Title","offer_id":42871694786637,"sku":"PTG-NSB-TB","price":1620.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/4467\/3101\/files\/20260325_ymy0075.jpg?v=1776220354"},{"product_id":"ptg-nsb-ytb","title":"Three Flavored Tea Teabags and Nori Senbei","description":"\u003cdiv\u003e\u003cspan\u003eYamamotoyama's \"Chameguri Kazutsumi\" Series: Petit Gifts to Enjoy Our Tea and Confections\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThis set combines three types of \"Ajitawai Tea Tea Bags\" from Yamamotoyama, the first company in Japan to introduce tea bags, featuring gyokuro and teas grown and produced using different methods, with six \"Nori Senbei\" rice crackers that highlight the rich aroma of nori seaweed.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eIt's the perfect gift for a small greeting, a present for friends, or for enjoying tea at home.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e*Noshi (gift-wrapping paper) and gift-wrapping are not available.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"山本山","offers":[{"title":"Default Title","offer_id":42871705665613,"sku":"PTG-NSB-YTB","price":1620.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/4467\/3101\/files\/20260325_ymy0085.jpg?v=1776220630"},{"product_id":"sh-kh30","title":"New Tea Kagoshima 30g","description":"\u003cp\u003e＼ Thank you for your patience. This year's new tea has arrived. ／\u003c\/p\u003e\n\u003cp\u003eKagoshima new tea is characterized by its dark liquor and rich umami. \u003cbr\u003eWe carefully select fresh new leaves and finish them with appropriate firing to bring out the refreshing taste and moderate umami of new tea.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAs it is a boxed tea, it is also recommended as a gift with nori senbei and new tea.\u003c\/p\u003e\n\u003cp\u003e*Wrapping is not available.\u003cbr\u003e\u003c\/p\u003e\n\u003ch6\u003eHow to brew delicious new tea (for three people)\u003cbr\u003eTea leaves: 8g, Water temperature: 80℃, Time: 40 seconds, Water volume: 300ml\u003cbr\u003eBrewing procedure (for three people)\u003cbr\u003e1. Pour 300ml of boiled water into teacups to cool it down to about 80℃.\u003cbr\u003e2. Put about 8g (1.5 tablespoons) of tea leaves into a teapot.\u003cbr\u003e3. Slowly pour the cooled water into the teapot.\u003cbr\u003e4. After about 40 seconds, pour a little at a time into the teacups, including the last delicious drop.\u003c\/h6\u003e","brand":"山本山","offers":[{"title":"Default Title","offer_id":42871710253133,"sku":"SH-KH30","price":1080.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/4467\/3101\/files\/swatch-17772800613394.png?v=1777280063"},{"product_id":"sh-sh30","title":"New Tea Shizuoka 30g","description":"\u003cp\u003eShizuoka new tea is characterized by its bright liquor and mellow taste.\u003cbr\u003eCarefully selected soft new shoots are moderately fired to bring out the refreshing taste of new tea.\u003c\/p\u003e\n\u003cp\u003eHow to brew delicious new tea (for three people)\u003cbr\u003eTea leaves: 8g Water temperature: 80°C Time: 40 seconds Water volume: 300ml\u003cbr\u003eBrewing procedure (for three people)\u003cbr\u003e1. Pour 300ml of boiled water into teacups to cool it down to approximately 80°C.\u003cbr\u003e2. Put about 8g (1.5 tablespoons) of tea leaves into a teapot.\u003cbr\u003e3. Slowly pour the cooled water into the teapot.\u003cbr\u003e4. After about 40 seconds, pour a little at a time into the teacups, making sure to include the last delicious drop.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e*Wrapping is not available.\u003c\/p\u003e","brand":"山本山","offers":[{"title":"Default Title","offer_id":42871710580813,"sku":"SH-SH30","price":1080.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/4467\/3101\/files\/SH-SH.png?v=1777351358"},{"product_id":"sh-syh30","title":"New Tea Sayama 30g","description":"\u003cp\u003eSayama new tea is characterized by its rich flavor and moderate body.\u003cbr\u003eBecause it is made by carefully firing new tea shoots with thick leaves, characteristic of Sayama tea, you can experience the Sayama hi-ka (roasted aroma) and a deep flavor.\u003c\/p\u003e\n\u003cp\u003eHow to brew delicious new tea (for three servings)\u003cbr\u003eTea leaves: 8g, Water temperature: 80°C, Brewing time: 40 seconds, Water volume: 300ml\u003cbr\u003eBrewing instructions (for three servings)\u003cbr\u003e1. Divide 300ml of boiled water into teacups to cool it to around 80°C.\u003cbr\u003e2. Put approximately 8g (1 and a half tablespoons) of tea leaves into a teapot.\u003cbr\u003e3. Slowly pour the cooled water into the teapot.\u003cbr\u003e4. After about 40 seconds, pour the tea little by little into each teacup, ensuring you get every last delicious drop.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e※Wrapping is not available.\u003c\/p\u003e","brand":"山本山","offers":[{"title":"Default Title","offer_id":42872013455437,"sku":"SH-SYH30","price":1080.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/4467\/3101\/files\/SH-S.jpg?v=1778810120"},{"product_id":"sh-uzh30","title":"New Tea Uji 30g","description":"\u003cp\u003eUji Shincha is characterized by its pale golden liquor and balanced flavor.\u003cbr\u003eBecause it is processed with light steaming, you can enjoy the refreshing umami and fresh aroma of the new sprouts.\u003c\/p\u003e\n\u003cp\u003eHow to brew delicious new tea (for three servings)\u003cbr\u003eTea leaves: 8g, Water temperature: 80℃, Steeping time: 40 seconds, Water volume: 300ml\u003cbr\u003eBrewing procedure (for three servings)\u003cbr\u003e1. Pour 300ml of boiled water into teacups to cool it to approximately 80℃.\u003cbr\u003e2. Put about 8g (1½ tablespoons) of tea leaves into a teapot.\u003cbr\u003e3. Slowly pour the cooled water into the teapot.\u003cbr\u003e4. After about 40 seconds, pour the tea little by little into each teacup, ensuring to include the very last, most delicious drop.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e*Wrapping is not available.\u003c\/p\u003e","brand":"山本山","offers":[{"title":"Default Title","offer_id":42874043695181,"sku":"SH-UZH30","price":1080.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/4467\/3101\/files\/SH-U.png?v=1779267058"},{"product_id":"mzs-gh","title":"水出し玉露箱","description":"\u003cp\u003e京都府産玉露を使用した水出しティーバッグです。\u003c\/p\u003e\n\u003cp\u003e玉露ならではの渋みが少なくすっきりとした程よい甘みと、まろやかな味わいに仕上げました。\u003c\/p\u003e\n\u003cp\u003e■作り方\u003cbr\u003e①ポットにティーバッグ2袋を入れて500ml～1lの水を注いでください。\u003cbr\u003e②冷蔵庫で8～10時間冷やしてください。\u003c\/p\u003e","brand":"山本山","offers":[{"title":"Default Title","offer_id":42983676936269,"sku":"MZS-GH","price":1620.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/4467\/3101\/files\/GRM.png?v=1778654519"},{"product_id":"mzs-h","title":"水出し煎茶箱","description":"\u003cp\u003e国産一番茶を使用した夏場にぴったりの水出しティーバッグです。\u003cbr\u003e水出しでも味が出やすく、まろやかな味わいに。厳選した抹茶を加えて爽やかな緑色に仕上げました。\u003c\/p\u003e\n\u003cp\u003e■作り方\u003cbr\u003e①ポットにティーバッグ1袋を入れて500ml～1lの水を注いでください。\u003cbr\u003e②冷蔵庫で3～4時間冷やしてください。\u003c\/p\u003e","brand":"山本山","offers":[{"title":"Default Title","offer_id":42983803224141,"sku":"MZS-H","price":1080.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/4467\/3101\/files\/GRM_2364b8cc-5de1-4a55-9d74-9a80c3a0458f.png?v=1778658642"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/4467\/3101\/collections\/MZS05.jpg?v=1772775004","url":"https:\/\/ec.yamamotoyama.co.jp\/en\/collections\/newproducts.oembed","provider":"山本山オンラインショップ","version":"1.0","type":"link"}